(For companies that work with an agency)
Intelligent Branding
Your brand, installed inside artificial intelligence. Everyday content made in-house: in minutes, with no cost per piece.
(Who) AC Works · Creative direction with 16 years at Ogilvy and big brands
Big-brand judgement, at the service of your company.
Brands we have worked with.
(The problem)
Every piece goes through the agency.
And every piece costs time and money.
A post, a poster, a banner: brief, call, assets, proposal, changes, approval, invoice. Days of waiting for every piece and a cost that comes back every month.
(The proof) The same brief, both ways
- Day 0Brief by email
- Day 1Call to clarify it
- Day 2Assets sent over
- Day 4First proposal
- Day 6Round of changes
- Day 8Approval
- Day 10Published
The same piece. Ten days and 350 € later.
- Min 0You ask the AI for the piece
- Min 5It comes out with your brand on
- Min 15You review and tweak it
- Min 20Published
Your colours, your type, your voice. No brief, no rounds, no invoice.
(The bill) A month of content: 12 pieces
What a month of pieces costs, both ways.
a month, on everyday pieces alone
per piece, once installed
Indicative figures: 350 € and 10 days per piece with an agency; 20 minutes per piece with the system. Swap in your own and the bill recalculates itself. The system is paid for once; monthly maintenance is optional.
(What it is)
Your brand, installed inside AI.
Your colours, your type, your voice and your templates, written so that AI understands and respects them. Everyday pieces get made in-house; the agency is kept for what truly needs an agency.
ChatGPT(How it works) Three steps
We look, we systematise, we install.
We look at your brand
What you have and what's missing. If the agency did a good job, we start from it.
We turn it into a system
Colours, type, voice and templates, written for AI.
We install it and train you
It lives inside the AI your team uses. After one session they're already producing with it.
And if you like, we keep it up to date every month.
(Two ways to run it) You choose who produces
Your team produces it, or we do. The path is the same.
Your team, in-house. We install it and train them.
Whoever asks for the piece has it in minutes, with the brand on. No brief, no rounds, no invoice per piece.
or
We produce the pieces with your system, not with a brief.
With your brand already installed, every piece comes out faster and cheaper than through the agency loop, for a fixed monthly fee.
Both end the same way: your brand inside AI, and the cost per piece stops growing.
(From day one)
Your team produces in-house. In minutes.
(Cases)
Already installed in several different brands.
From entrepreneurs like Mosiri to companies with 50 employees and franchises with more than 35 stores. Many of the projects are confidential, but two of them have given me permission, so here they are.
(Case) Mosiri Cabezas · Personal brand
Brand book, system and templates installed inside her AI.
Today she produces her content on her own and it still looks like hers.
“I wasn't starting from scratch: I needed to bring all my channels together for the new reality of the digital world, and I wanted to be self-sufficient with AI tools, but with order, coherence, judgement and beauty. AC Works understood the essence of ‘mosiri’, giving it shape, bringing it together and creating a system so that I can manage every visual element I use on my own.”
(Case) The Nook · Off-market real estate
She had a brand board and a business card. What was missing was everything that makes a brand work on its own.
Type, voice, Instagram templates and a landing page, packaged as a design system for her AI.
“Discretion is part of a home's value. We show little and show it well: no exact addresses, no prices in headlines and no rush.”
They produce on their own. And the brand doesn't break.
(Privacy) What nobody tells you when they sell you AI
Your brand doesn't leave the building.
It's installed in your AI account, not ours
What your team writes and produces stays in your space. We come in once, to install it.
Your assets travel only once
At installation. No more emailing every launch to third parties, with its attachments and forwards.
A confidentiality agreement, before we see anything
We sign it with every client and it covers everyone involved in the installation.
Your data trains no one
On the business plans of the main AI tools, what you write isn't used to train their models. We help you choose and set up the plan.
(Who it's for) Three situations where it pays off
Every post, poster and banner goes out of house.
Everyday pieces get made in-house. The agency, for campaigns.
Local content at every point of sale.
Each store's promotions and opening hours, without the brand breaking along the way.
Two or five people asking for pieces every day.
All of them come from the same brand, with no queue.
(What you get) Deliverables
- Brand manual written for AI
- System: colours, type, voice and usage rules
- Templates for the channels you use
- Installation in your AI
- Training session with your team
- One-page user guide
- Signed confidentiality agreement
- Monthly maintenance (optional)
(Destination) The whole message
Every piece goes through the agency and every piece costs time and money. At AC Works we install your brand inside AI. Your team produces in-house, in minutes. The brand doesn't break. And it doesn't leave the building.
A 30-minute session to look at your brand and at what each piece costs you today, and tell you what we'd install, how long it takes and what it costs.