Intelligent Branding
A new way of doing branding: your brand, installed inside artificial intelligence.
(Who) AC Works · Creative direction with 16 years at Ogilvy and big brands
Big-brand judgement, at the service of your company.
Brands we have worked with.
(The problem)
Today anyone can produce content with AI.
That's why everything looks the same.
AI doesn't know your brand. It gives you the internet average: correct, clean and nobody's.
(The proof) The same brief, with and without a system
Correct, clean and nobody's.
Your colours, your type, your way of speaking. It knows because it's installed.
(What it is)
Your brand, installed inside AI.
Your colours, your type, your tone of voice and your templates, written so that AI understands and respects them. Your team produces; the brand doesn't break.
ChatGPT(How it works) Three steps
We look, we systematise, we install.
We look at your brand
What you have and what's missing.
We turn it into a system
Colours, type, voice and templates, written for AI.
We install it and train you
It lives inside the AI your team uses. After one session they're already producing with it.
And if you like, we keep it up to date every month.
(Two starting points) No need to redo your brand
Wherever you start, the path leads to the same place.
You already have a brand. We turn it into a system.
We start from your logo, your colours and your tone exactly as they are. No rebranding.
or
You're starting from scratch. We create it and install it.
A new identity, with the judgement of a big agency, inside AI from day one.
Both end the same way: your brand, inside AI.
(From day one)
What you or your team make with the system.
(Cases)
Already installed in several different brands.
From entrepreneurs like Mosiri to companies with 50 employees and franchises with more than 35 stores. Many of the projects are confidential, but two of them have given me permission, so here they are.
(Case) Mosiri Cabezas · Personal brand
Brand book, system and templates installed inside her AI.
Today she produces her content on her own and it still looks like hers.
“I wasn't starting from scratch: I needed to bring all my channels together for the new reality of the digital world, and I wanted to be self-sufficient with AI tools, but with order, coherence, judgement and beauty. AC Works understood the essence of ‘mosiri’, giving it shape, bringing it together and creating a system so that I can manage every visual element I use on my own.”
(Case) The Nook · Off-market real estate
She had a brand board and a business card. What was missing was everything that makes a brand work on its own.
Type, voice, Instagram templates and a landing page, packaged as a design system for her AI.
“Discretion is part of a home's value. We show little and show it well: no exact addresses, no prices in headlines and no rush.”
They produce on their own. And the brand doesn't break.
(Who it's for) Three situations where it pays off
Lots of content, little time, no designer.
The system produces with you and your brand stays recognisable.
Several people asking AI for content every day.
All of it comes from the same brand.
Local content at every point of sale.
Each store's promotions and opening hours, without the brand breaking along the way.
(What you get) Deliverables
- Brand manual written for AI
- System: colours, type, voice and usage rules
- Templates for the channels you use
- Installation in your AI
- Training session with your team
- One-page user guide
- Monthly maintenance (optional)
(Destination) The whole message
Today anyone can produce content with AI. That's why everything looks the same. At AC Works we install your brand inside AI. You or your team produce, and the brand doesn't break.
A 30-minute session to look at your brand and tell you what we'd install, how long it takes and what it costs.